Michael J. Vigeant, CEO, GreatBlue Research, With well over a decade of experience in market research, President and Founder Michael J. Vigeant champions the collaborative, client-focused atmosphere of GreatBlue Research. He launched The Center for Research in 2009 after serving as the Executive Vice President of The Center for Research and Public Policy, rebranding in 2013 to GreatBlue Research.
Vigeant is a specialist in the design and implementation of a wide variety of quantitative and qualitative research methodologies including telephone, digital, journey mapping, mail, focus groups, and in-depth professional interviews.
Michael has personally conducted over 500 focus groups across a diverse mix of industries. Vigeant is considered, nationally, to be one of the leading authorities on Utility research.
Elizabeth Burroughs, Engagement Manager, Apogee Interactive, graduated from Georgia State University in 2013 with a BBA in Marketing. Her professional background includes experience with strategic marketing campaigns. As Engagement Manager at Apogee Interactive, her role includes creating and executing outbound communication plans for Apogee’s Envoy customers. Elizabeth specializes in digital communications strategies for utilities and is currently working with more than 20 utilities nationwide. She continues to help energy professionals meet and exceed their customer engagement goals with relevant, personalized, and proactive messaging regarding topics such as rate transformation, high bills, or utility program initiatives. Her proven campaign tactics include sophisticated digital applications that incorporate the utility customer’s bill analysis with or without AMI data. Once the customer’s data is analyzed the information is then selectively distributed to in the form of video, text, email, and where appropriate, utility social media.
Stephanie Knight, Sr. Account Manager, Apogee Interactive, Stephanie serves utilities across the Midwest and Southeast. With a diverse set of skills in management through major energy-efficient industries, she is able to provide the highest level of customer service, while building lasting relationships with her clients. Stephanie has a passion for developing marketing plans and strategies for customers to better communicate their brand, achieve their customer satisfaction goals, and educate the impact of energy-efficient behaviors. Stephanie is a graduate of the University of North Georgia with a degree in Business Management.
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