The AESP Southeast Web Conference Series: Innovative Marketing Approaches
Hosted by: Apogee Interactive
Presented August 14th 2019
Learn about innovative marketing approaches in the energy space.
- Georgia Power’s Jamie Farmer will present on the marketing techniques used to promote smart neighborhoods, the use of voice technology, and how Adobe Target helps personalize the customer experience.
- The Home Depot’s Art Christianson will focus on customer expectation, access to information, and how marketing concepts are piloted and the results.
- Apogee’s Ann Fracas will review some of the challenges utilities have faced in the digital engagement space and creative ways used to increase brand awareness and program participation.
Download Recording Download The Home Depot’s Presentation Download Georgia Power’s Presentation
Download Apogee’s Presentation Link to Smart Neighborhood Home
Presented August 14th 2019