People's Choice Nominee

We hope you will support Xcel Energy and Apogee by giving us your vote at the

People’s Choice Awards session.


Xcel sent personalized videos from 2019 until May 2020 using advanced technology to improve the customer’s experience. The videos included a video bill explanation and Xcel’s COVID-19 response. The videos provide customers with timely and personalized information that improved Xcel’s brand perception resulting in an increase of 7 points in Xcel’s Net Promoter Score, now totaling 36 points, above the industry standard of 15. The COVID-19 message addressing customers’ needs during the pandemic, produced extraordinary results with open rates of 58% and click-through rates of 14%. Xcel’s survey results concluded that 87% found the content useful, 1 out of 2 customers reported an improved perception. These unique videos deliver custom billing data in a timely manner to Xcel’s customers. To learn more about the project read the Xcel’s Case Study, Enhance the Experience Improve the Brand.

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