Does your utility need to enhance the customer experience, increase customer satisfaction and improve program participation without increasing workload or staffing levels? Attend this session to learn how utilities like yours are developing a meaningful two-way dialogue with customers using personalized automated lead nurture marketing campaigns to cost effectively meet their goals.
See utility examples and understand how to use a successful digital marketing strategy, from customer onboarding and throughout the customer journey, to:
• segment customers
• personalize content
• achieve sustained engagement
Discover more cost-effective customer satisfaction and achieve program goals.
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