Customer Communications Amid Rising Inflation & Increasing Rates

Webinar Presented: Feb. 14th, 2023

The combination of rising inflation and utility rates, some as much as 15 to 20% or more, means utilities need to explain higher bills and offer ways for customers to save. Effective customer engagement is critical for educating customers about their rate options, introducing special TOU, EV or other rates and payment options.

Join Hometown Connections’, Director of Marketing, Mike Mozingo, Fayetteville PWC’s, Communications and Community Relations Officer, Carolyn Justice-Hinson, and Apogee’s, Key Accounts Manager, Kim Johnson, to learn how a “digital first” communication strategy better meets customers’ expectations and helps utilities exceed their goals.

Learn best practices for “digital first” communication related to bills, rate options and customer onboarding. Discover how educating customers can help them manage their energy costs, reduce call volume and increase customer satisfaction, in spite of the dramatic economic changes we are all facing.

• Industry Pricing Trends
• Fayetteville PWC’s Goals, Strategy and Results
• How Utilities are Educating Customers and Managing Expectations
• Review a digital platform that provides personalized and consistent messaging.

Speaker Bios             Download Recording           Download Presentation 

Video Examples 

Video Bill Explanation-Water Add On

Targeted Video Bill Explanation Paperless Billing

Welcome Series-Welcome to PWC

Welcome Series Understanding your bill

Welcome Series-Rebates and Programs





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