Personalized Messaging Extends Goodwill and Improves Operational Costs
For Immediate Release
Atlanta, GA Sept. 3, 2020, Apogee Interactive, Inc. announced today that Sydney G. Roberts, Ph.D., Technology Director, Apogee Interactive has provided a Bonus Pack Session to the Association of Energy Services Professionals (AESP) 1st Virtual Conference, Fueling the Energy to Change. AESP is a community of energy professionals dedicated to advancing the industry through professional development, networking invested in supporting a sustainable energy future. AESP will share the session with more than 350 Conference attendees, as well as AESP members through the association’s resource library.
Dr. Roberts’ presentation titled “Artificial Intelligence, Deep Learning, Business Analytics, Neural Nets… Really?” explains in simple terms how AI technology developed specifically for energy companies can be used to improve decision making by both utilities and their customers. She uses real-world examples to demonstrate that rich and valuable insights can be computed from utility bill, meter and weather data, and, importantly, how to translate these insights into engaging communication with customers that brings beneficial results to utilities without draining already stressed human resources.
Roberts explained, “Artificial intelligence helps energy providers with automated decision making, they can use data analysis that includes utility bills and weather data to send personalized and proactive messaging to customers. She continued, “This pre-emptively helps avoid high bill complaints, predicts seasonal energy costs, sends energy-saving reminders, and alerts to hot weather events that helps customers that may be struggling to pay bills.”
Energy companies using these technologies have proven a reduction in high bill calls by 15%, and many have used automated outbound messaging to curb energy use and reduce operating costs during peak demand events. As an added benefit, the system can find targets for heat pump upgrades or encourage upgrades to a new gas furnace.
Apogee Interactive is dedicated to helping utilities usher in positive change in the energy industry by providing accurate and innovative customer engagement software to hundreds of utilities across the US. Apogee’s outbound communications platform has successfully educated millions of energy customers and it has proven to help utilities reduce costs and improve brand perception.
Apogee Interactive, Inc. is a privately held, woman-owned business and one of the nation’s leading full-service provider of proactive customer engagement SaaS services for utilities. As a partner with the utility industry since 1993, Apogee’s digital engagement platform delivers proactive, targeted, relevant, and personalized communication for hundreds of North American utilities, including some of the largest and most progressive, such as Southern Company, ConEd, LADWP, and Jackson EMC. For more information, visit apogee.net or on LinkedIn.
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