Press Releases

Energy Forecaster Tool Increases Web Traffic and Improves Customer Satisfaction

Results will be presented at AESP’s 2016 National Conference


February 2, 2016 – Atlanta, GAApogee Interactive today announced that utility companies offering its online Energy Forecaster tool for estimating future energy bills are seeing a 40 percent increase in website traffic and the opportunity to boost customer satisfaction, as reported by JD Power in its 2015 Electric Utility Residential Customer Satisfaction Study. According to the study, customers who received proactive communications averaged 58 points higher in customer satisfaction than those who received no communication from their utility.

Because energy usage is most influenced by weather patterns, Apogee’s tool – which is offered through an online application or IVR – overlays estimated energy costs with the weather forecast to provide an estimated power bill. The tool then enables utility customers to calculate differences in their bill by turning the thermostat up or down by a certain number of degrees.

Brian Jackson, who leads Apogee’s Digital Engagement initiatives, will share details about Energy Forecaster at the AESP National Conference, February 2 at 1:30 PM. During his presentation: Give Customers a Windshield, Not Just a Rear view Mirror,he will unveil what utilities are learning from having Energy Forecaster on their websites, many for more than a year.

“Sticker shock is one of the biggest issues facing utility customers – especially during the hot summer months when the bill is often twice as much as it is in the spring and fall,” says Jackson. “By allowing the utility customer to try out different thermostat settings and see how their bill will be impacted, they have the opportunity to make very conscious decisions about the cost of their comfort level.”

Contact Apogee directly at 678.684.6800 or if you are interested in learning more about the tool including future enhancements.


About Apogee Interactive
Apogee Interactive is one of the nation’s leading providers of customer engagement software services for US energy utilities. Partnering with utilities for more than 23 years, Apogee’s digital engagement platform delivers proactive, personalized communication to consumers nationwide. Apogee’s proven SaaS platform enables more meaningful customer engagement, proven sustainable energy results, reduced operating costs and improved program performance for utilities. For more information, please visit and follow them on Twitter at @apoweb.

Media Contact
Karen Morris
Apogee Interactive

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