Staying Relevant

February 23, 2023 | Blog

Few would argue that today’s consumers are bombarded with messages from a countless array of companies vying for their attention. Keeping your utility in that game requires that you communicate something much deeper than a product or a service: that you care.

As the old adage goes, people want to know how much you care before they will ever care how much you know.  So, breaking through to consumers requires you pass a relevance test and that you are presenting your ideas couched in helping with their comfort, costs, and a sense that they can control their outcomes.

When you do that, you get seeming astonishing results as evidenced at Tampa Electric who outperforms utilities 4-10 times their size with their customer engagement.  Congratulations to Karen Sparkman, Vice President Customer Experience, and the Tampa Electric Team!

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