Presentation

Enhancing the Customer Experience Through Outbound EE Program Promotion

 

Presented: April 12, 2022  | Speaker Bios

Join Duquesne Light Company, Senior Manager of Customer Programs, Dave Defide and Kim Johnson, Apogee Key Account Manager for a 30 minute discussion about how Duquesne developed an outbound communications strategy which included delivering Personalized Video Bill Explanations to customers to explain changes in their bills and to promote EE programs.

They will talk about how the engagement with those videos not only drove more customers to Duquesne EE programs, but through survey results also showed a high level of satisfaction with Duquesne as a whole.

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Link to Sample Video| Targeted Video Bill       Personalized Video Bill Explanation  

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